Eco D2C

In this podcast episode, we talk with Emily Moose, Executive Director at A Greener World. Discover how emerging brands navigate the balance between certification costs and transparent communication about their eco-friendly initiatives. Hear real-life success stories and understand the pivotal role credible claims play in captivating conscious consumers. From the pitfalls of greenwashing to the impactful influence of certifications on consumer choices, this conversation is a must-listen. Join us in shaping a sustainable food future. Some highlights: -The dilemma of certification costs versus transparent communication -The importance of backing up product claims -Defining regenerative for impact -Challenges and growth opportunities in sustainable practices -How certifications empower change More of A Greener World: https://agreenerworld.org/ More of us: https://www.ecod2c.com/

In this episode, we talk to Chuck Aikens, the founder of Tymoo, a collective of experienced digital marketing professionals, and the previous owner of Volume Nine. Chuck has over 20 years of experience in content development and online marketing, and he helps brands use AI to create relevant and engaging content for their target audience, generating brand awareness and interest in their business. You’ll learn how Chuck developed and implemented a unique method that integrates AI in every step of the content creation process, and how he built a Content Manager Online system that enables his team to produce high-quality content at scale using his framework. You’ll also discover how he empowers brand managers, marketing teams, and freelancers with the strategy, processes, and tools to accelerate growth through content marketing. And you’ll find out how AI can enhance human creativity and intelligence, and create connections and conversations that impact our clients’ businesses. This episode is full of insights a

Join us as we sit down with Gareth Lloyd, a successful entrepreneur with extensive experience in various industries, including commodities, tech, recruitment, agriculture, and agrotech. He is the co-founder of White Lion Foods, a global agri-tech group, and the CEO of Truly Nuts!, a company that produces flavored Brazil nut snacks. Gareth also established the Amoria Group, a staffing and consulting company, and has been involved in charitable projects, including building homes in Peru. Throughout the interview, Gareth discusses his business strategies, including the importance of paying fair wages to employees, maintaining profit margins, and creating value in the market. He emphasizes the significance of building a sustainable business by investing in quality and maintaining fair prices. Gareth also shares insights into his approach to creating a Blue Ocean strategy, which involves identifying unique market opportunities and leveraging his international business knowledge to expand product reach. More about

Join me for a conversation with Max Bair Marshall and Alex Smith, co-founders of ShopSolar. Explore their journey from humble beginnings to becoming the USA's top source for off-grid, hybrid, portable, and backup solar power. Learn about Shop Solar's mission to simplify and make solar affordable, serving over 40,000 customers since their 2018 launch. In this episode, discover their early investments, the game-changing impact of a product review, and the pivotal decision to shift from a single-brand reliance. Discover the secrets behind finding product-market fit through rapid iteration, navigating the challenges of the COVID-19 pandemic, and making strategic decisions for business growth. From unconventional Facebook ad strategies to the intricacies of scaling a solar business, Max and Alex share important perspectives. Gain a deeper understanding of the significance of customer experience and strategic decision-making in their journey. Join us to explore their challenges, insights, and the passion pr

Step into the dynamic world of retail with Allison Ball, an expert in the field. Alli is the founder and CEO of Food Biz Wiz and the creator of the online program Retail Ready. In this episode, she shares invaluable insights and strategies for navigating the brick-and-mortar and online retail environment. From crafting pitches to connecting with retail buyers and leveraging digital marketing, this episode is a goldmine for entrepreneurs and brands seeking to excel in the world of retail. Tune in and gain the knowledge needed to thrive in today's competitive market. More of us: https://www.ecod2c.com/ Episode highlights: Key aspects Alli focuses on for successful retail relationships How brands can avoid overcommitting and underdelivering when pitching to retailers Finding the right contacts and tips for effective outreach The role of digital marketing in the retail industry Balancing the tension between aggressive growth and taking a break. Tips for brands looking to excel in both onlin

Meet Peggy Shell, CEO of Creative Alignments, a recruiting firm celebrated among the Top 50 Best Places to Work. In this episode, Peggy shares her extraordinary journey from self-taught recruiter to CEO. Discover how Creative Alignments partners with impact-focused businesses, earning B Corp certification along the way. With insights as powerful as her leadership, you won't want to miss this episode. Join us now and uncover the secrets behind creating an impactful workplace. Episode Highlights: -Peggy Shell's CEO journey -Recruitment for positive change with Creative Alignments -B Corp Certification & Best Places to Work Awards -Diverse recruitment across all levels -Power of transparent leadership -Navigating the new normal: remote work culture More about Creative Alignments: https://www.creativealignments.com/ More about us: https://www.ecod2c.com/ 

Meet Brandon Casteel, leader of the business solutions team at Spins. Spins is a syndicated data provider that aggregates point-of-sale data from retail locations and e-commerce marketplaces and provides data-backed analysis for brands and manufacturers. In this episode, Brandon talks about the importance of leveraging data in the product formulation process and how it can help emerging brands win on shelf with strategic retail partners. He is an avid runner, has seven pets, and is the single most musical data expert we’ve ever met. Listen now to learn more about how data can drive sales for natural brands! More about SPINS: https://www.spins.com/ More about us: https://www.ecod2c.com/

Kiss The Ground's mission is to inspire participation in the regenerative agriculture movement through media, communications, education, workshops, immersive programming, and advocacy. It is also the driving force behind the Kiss the Ground movie, a full-length documentary that sheds light on a “new, old approach” to farming called regenerative agriculture, a practice with the extraordinary ability to balance our climate and feed the world. Join us for a conversation about Kiss The Ground's origins, the importance of regenerative agriculture and soil health, scaling impact, and what comes next. More about Kiss The Ground: https://kisstheground.com/ More about us: https://www.ecod2c.com/

Do you know what your true costs on Amazon are? If you are wrestling with the ecommerce giant, struggling to understand your margins are (including what defines good margins), and what a numbers driven strategy looks like, then Tyler and his team at Seller Accountant are exactly the people to talk to. Join us for a peak at Tyler's process for measuring profitable success, business building, demystifying finances, chess, and more. More about Seller Accountant: https://www.selleraccountant.com/ More about us: https://www.ecod2c.com/

Brandon has been a life-long entrepreneur - starting as far back as elementary school when he sold candy to other kids in the neighborhood. Since age 17 he's started about a dozen businesses ranging from a teddy-bear stuffing store to selling virtual currency in online video games. One of his six current companies is Seller Labs, a suite of Saas tools for Amazon sellers. Join us for a wide-ranging conversation about how Brandon and his team scratched their own itches to create their first software tools for Amazon sellers, the ongoing maturation of that space, and what it takes to succeed online today. More about Seller Labs: https://www.sellerlabs.com/ More about us: https://www.ecod2c.com/

Episode Description Nampi Foods is a Peru based vertically integrated agricultural company that produces and markets healthy specialty products and organic superfoods. Join us for a conversation with Patrick Vasquez de Velasco, the CEO at Nampi Foods and COO of parent company Shared-X Farms. We touch on the importance of connecting the farmer with the customer, the unique challenges Nampi has navigated as a vertically integrated company, how Nampi broke into the US market from Latin America, and much more. More about Honey Stinger: http://https://nampifoods.com/ More about us: https://www.ecod2c.com/

Bob Burke is the principal of Natural Products Consulting and is one of the leading experts in the natural products market. Named one of the "Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine, Bob has been leading strategy for brands in your kitchen for three decades and counting. In this episode, Bob gives us valuable insight on positioning, expansion, and how the paths to market have flipped in recent years. We touch one leveraging online success to get into into top retailers, what investors look for, and other opportunities as the natural product market grows. More about Bob: https://www.naturalconsulting.com/ More about us: https://www.ecod2c.com/

Fast business growth can cause a lot of hurdles, especially when transitioning from being a small company to a multi-million dollar enterprise. In this episode, we'll learn first-hand from Denise Woodard, Partake Foods' Founder and CEO, on how she and her team was able to successfully transition, what lessons can start-up companies learn from their story, and how Denise went from demos outside local specialty shops in her neighborhood to investment from big names like Rihanna and Jay-Z. To browse and shop Partake Foods' products, you can visit their website here: https://partakefoods.com/ To learn more about what we do in Eco D2C, you can visit our website: https://www.ecod2c.com/

In this episode, we will take a deep dive with Melina Fleming on SunShare's best marketing strategies on how to drive an upstart company into becoming one of the most successful renewable energy companies in the United States. Melina Fleming is SunShare’s Executive Vice President of Strategy & Customer Experience and she has been in the company since its conception. And in this interview, she has provided a lot of insights into all the marketing strategies that they have tried and what proved to be the most successful approach. To learn how to subscribe to Sunshare, visit their website: https://mysunshare.com/ To learn more about what we do in Eco D2C, visit our website here: https://www.ecod2c.com/

Betsy and I take a dive into what it takes to be successful on Amazon in 2021, including pricing strategy, how to position your brand, and how to navigate a marketplace that is growing in both opportunity and challenges.  Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm

Bená is CEO and founder of Maggie's Organics, the oldest living organic apparel company in the United States. Listen to how a robust network, and no small amount of ingenuity, helped turn company rocking setbacks into their most innovative moments time after time. 

Robb takes a deep dive on the Walden Hyde Formula, researching which of your values resonates most with your customer base,  and how Walden Hyde helps purpose driven brands use their mission to drive business forward. 

We take a deep dive into the process of how TJ and the Bobo's team are smashing growth goals and assumed "rules" in retail, and how they are scaling Bobo's to compete with the largest brands in their category. 

We take a deep dive with Steve on the early days and how Silk Soy Milk grew to hold 86% of its market, innovating to get to the top of a competitive categories small and large, and most of all maintaining a fanatical commitment to your core mission, and connecting it to decisions throughout your business.

Join us for a conversation about brand development, product validation, and using organic social and email to grow your brand with Matt McLaughlin.